Online dating statistics pew

If a profile did not include a photo, for example, both men and women were 20 times less likely to even look at the rest of the person's profile.

Smoking was another big deal breaker, associated with a 10-fold drop in interest.

When you’re online dating, why do you swipe left on one person and swipe right on another?

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And of course, the final, crucial decision, which isn't captured by these data: whether to meet the person in the real world.

Bruch's team devised a statistical model that maps the "decision rules" people follow during the first two steps.

Bruch and her team divided the rules into two broad categories, "deal breakers" and "deal makers," used to exclude or include people for the next level of contact.

Besides photographs, each user's profile could include any number of personal details including age, height, weight, education, marital status, number of children, and smoking and drinking habits.

The data set includes some 1.1 million interactions between users.

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